The art of bending

Strong trees dance with the wind. After a decade building startups, I've learned leadership works the same way - root yourself in conviction but master the art of the bend.

I learned this when a platform API change nearly killed my startup overnight. Standing rigid would have broken us. We bent - retooling our product while keeping our mission. We emerged stronger because of it.

Some days you face a breeze, others a hurricane. You develop the instinct for each through practice. When a competitor drops something game-changing, you decide fast: dig deeper or find new light.

Just be clear with your team. Show them your principles and your math. When we pivoted markets, I shared the data and connected it to our core why.

There's no perfect balance. You'll bend too much or too little. The art is in recovering, learning, and growing stronger through every storm.

Not about being unshakeable. About being unbreakable.​​​​​​​​​​​​​​​​